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4.5700 reviews

Marble

Liquid shampoo in a soap shell

The same shampoo you already use. Just without the plastic bottle.

  • shark tank
  • thingtesting
  • dieline
$25$22launch price until september 6.

200 ml shampoo · 200 g shell

FORMULA

SCENT

the scent is the soap. the shampoo inside smells of what it's made of.

QUANTITY

ships by september 30 in the US, october 15 worldwide

free shipping on 2+ bottles30-day returnsshipping rates by country

Secure checkout by Shopify.

hair type
dry, thirsty
key ingredients
Sodium cocoyl isethionate, glycerin, betaine, provitamin B5, arginine

IN THE BOX

  • Shampoo ×2Moisture · vanilla milk
  • Conditioner ×1FREEvanilla milk

Tap to give each bottle its own formula. Otherwise both arrive as Moisture, vanilla milk.

THE BASE

Sodium cocoyl isethionate

the coconut-derived cleanser salon brands use instead of sulfates

TARGETED ACTIVES · Moisture

  • glycerindraws water into the strand
  • betaineholds it there after rinsing
  • provitamin B5leaves hair softer to the touch
  • argininean amino acid, for smoothness

WHAT'S NOT

  • sulfates
  • parabens
  • silicones
  • microplastics
  • plastic

FORMULATED WITH

A chemist with 20+ years at one of the biggest beauty companies in the world.

THE SHAMPOO INSIDE · Moisture

Aqua, Glycerin, Sodium Cocoyl Glutamate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Betaine, Panthenol, Coco-Glucoside, Sclerotium Gum, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Arginine, Potassium Sorbate, Coco-Caprylate/Caprate, Citric Acid, Phytic Acid

pH 5.0 – 5.2

THE SOAP SHELL · vanilla milk

Sodium Cocoyl Isethionate, Stearic Acid, Tapioca Starch, Cetearyl Alcohol, Aqua, Butyrospermum Parkii (Shea) Butter, Stearyl Alcohol, Kaolin, Sodium Isethionate, Glycerin, Sodium Lactate, Parfum, Lactic Acid, Tocopherol, Sodium Phytate

how it works

POUR IT OUT

1 · POUR IT OUT

Tip the shell over your hand. What comes out is ordinary liquid shampoo — there is nothing to work into a lather first and nothing to get used to.

WASH YOUR HAIR

2 · WASH YOUR HAIR

Exactly as you always have. The shell goes back on the shelf between washes, still full.

THEN WASH WITH THE SHELL

3 · THEN WASH WITH THE SHELL

When the shampoo is gone the shell is a bar of body soap. Leave it somewhere it can drain — it wears down only where water hits it.

THE SCENT

how it smells

creamy, warm and familiar

coconut milk · vanilla pod

Sweet, but not dessert. It lingers a little after the shower and then lets go.

Two Sapone shells held against wet skin
Sapone in the wild
Sapone in the wild
Sapone in the wild
Sapone in the wild
Sapone in the wild

stories

4.5

700 reviews, and counting

  • I thought it would melt in the shower

    Honestly, I thought the bottle would disappear way too fast. It didn't. I used the shampoo normally and the soap bottle lasted until I was basically done with the shampoo. Such a clever idea.

    Emily

  • They actually ran out together

    I was curious to see if this would really work. The shampoo ran out and the soap bottle was basically gone at the same time. No empty plastic bottle left. Pretty satisfying.

    Megan

  • Love it

    Love it. The shampoo feels great and I love not having another plastic bottle in my shower.

    Sarah

  • So good

    Really nice shampoo. Lathers well, smells great and leaves my hair feeling clean without feeling dry. And the bottle being soap is just genius.

    Ashley

  • Didn't expect this

    I bought it because the concept looked cool, but I actually really like the shampoo. It feels like a normal liquid shampoo, which was important to me.

    Lauren

  • The bottle surprised me

    I thought the soap bottle would get soft and fall apart in a few showers. It really doesn't. It wears down slowly and mine lasted until the shampoo was almost finished.

    Jessica

  • Such a simple idea

    Why are we still throwing away shampoo bottles? This makes so much sense. Good shampoo, nice scent and nothing left to throw away afterwards.

    Rachel

  • I'm impressed

    Was honestly expecting the bottle to be more of a gimmick. It isn't. The shampoo is really good and the soap bottle actually works.

    Madison

  • Would buy again

    Used the whole bottle and really enjoyed it. Hair feels clean and soft, and I love that there was no plastic bottle at the end.

    Taylor

  • Love the concept

    I love this. The shampoo is good, but watching the bottle slowly disappear in the shower is weirdly satisfying.

    Olivia

  • My favorite part

    The shampoo is great, but my favorite part is definitely the bottle. You use it as soap and eventually there is literally nothing left.

    Hannah

  • No plastic bottle

    This is probably the first shampoo I've bought where I actually looked forward to finishing it. Usually you're left with an empty bottle. Here, you just keep using the bottle as soap.

    Katie

  • Actually works

    I was skeptical about the whole soap bottle thing, but it actually works. The shampoo lasts and the bottle doesn't just melt away after a few showers.

    Amanda

  • Very happy with it

    Really happy with this shampoo. It lathers nicely, smells good and my hair feels fresh after washing. Will definitely get another one.

    Morgan

  • Simple and smart

    Good shampoo. Great idea. No plastic bottle. That's pretty much it.

    Brittany

  • Obsessed

    Okay, I love this. The shampoo is great and the bottle disappearing as you use it is such a cool touch.

    Nicole

  • Better than expected

    I honestly expected to like the idea more than the actual product. Turns out I really like both.

    Samantha

  • No complaints

    Really good shampoo and the bottle is such a smart idea. Would recommend.

    Chloe

  • I need another one

    Finished mine and immediately wanted another. That probably says enough.

    Courtney

  • So clever

    The fact that the shampoo and the bottle actually run out together is brilliant. No waste and no weird leftover bottle sitting in the shower.

    Erin

  • Just love it

    Love the shampoo. Love the bottle. Love that there's nothing left to throw away.

    Alexis

  • My shower looks better

    Not going to lie, I mostly bought it because it looked cool. Now I actually want all my bathroom products to come like this.

    Kayla

  • No more shampoo bottles

    This is such an easy switch. Same liquid shampoo routine, just without the plastic bottle. I didn't have to change anything.

    Mia

  • Would recommend

    Great shampoo, lovely smell and such a clever bottle. Really happy with it.

    Jennifer

frequently asked questions

There is an opening under the cap. Tip it over your hand and it pours, the way any bottle of shampoo pours. Nothing to unscrew, nothing to squeeze.

Two Sapone shells held against wet skin

nothing left to throw away.

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