Marble
The soap is the bottle
Liquid shampoo sealed inside a block of soap.
200 ml shampoo · 200 g shell · about 50 washes
QUANTITY
FORMULA
moisture is made for dry, thirsty hair.
SCENT
the scent is the soap. the shampoo inside smells of what it's made of.
ships by september 30
free shipping on 2+ bottlesused by 1,000+ peoplereturns·shipping rates by country
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your bathroom
you chose everything in here except this
the tiles took a month to pick. the tap took longer. the bottle came from whatever was half price that week.
plastic bottle
sapone
what you get
shampoo
shampoo, and the soap around it
what it is made of
plastic
soap
how it feels
plastic
cool stone
what it smells like
plastic
vanilla milk
what is left at the end
a bottle
nothing
you are not giving up your shampoo. same liquid, poured the same way - only the bottle changes.
years at one of the biggest beauty companies in the world. that chemist developed this formula.
THE CLEANSER
Sodium cocoyl isethionate
made from coconut fatty acids. Aveda uses the same one instead of sulfates.
IN THE MOISTURE FORMULA
- glycerina humectant, which means it holds water. the most used moisturising ingredient in cosmetics.
- provitamin B5gets inside the hair, not just onto it.
- argininean amino acid. hair is made of them.
pH 5.0 to 5.2
the number that keeps hair smooth. above 5.5 hair roughens and tangles. most shampoos are above 5.5.
in one study, 62 of every 100 shampoos tested were above 5.5.
NOTHING ELSE
- sulfates
- parabens
- silicones
- microplastics
- plastic
full ingredient list
THE SHAMPOO INSIDE · Moisture
Aqua, Glycerin, Sodium Cocoyl Glutamate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Betaine, Panthenol, Coco-Glucoside, Sclerotium Gum, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Arginine, Potassium Sorbate, Coco-Caprylate/Caprate, Citric Acid, Phytic Acid
THE SOAP SHELL · vanilla milk
Sodium Cocoyl Isethionate, Stearic Acid, Tapioca Starch, Cetearyl Alcohol, Aqua, Butyrospermum Parkii (Shea) Butter, Stearyl Alcohol, Kaolin, Sodium Isethionate, Glycerin, Sodium Lactate, Parfum, Lactic Acid, Tocopherol, Sodium Phytate
pour it. then wash with it.
tip it. liquid shampoo, same as any bottle.
the shell is soap. it lathers with you.
it wears down like a bar of soap: slowly, and only where water hits it. by the time the shampoo is gone, so is the bottle.
and if you have tried a shampoo bar before: this is not that. no transition, no waxy weeks, nothing to get used to.
THE SCENT
how it smells
creamy, warm and familiar
coconut milk · vanilla pod
Sweet, but not dessert. It lingers a little after the shower and then lets go.
the scent is the soap. the shampoo inside smells of what it's made of.
HOW IT FEELS
A dense, creamy lather from a solid marble shell. Hair first, then the bottle becomes your body soap. 200 ml · a full bottle of shampoo, plus the soap it comes in, about 50 washes at 4 ml. Shell and shampoo are designed to run out together.
i took sapone to shark tank at 17. walked out with a deal.
The room went quiet when I revealed the numbers.
Sapone isn't just another shampoo. It's the end of the empty bottle. Fourteen months, a dozen engineers who said it was impossible, and a chemist with 20+ years at one of the biggest beauty companies in the world later, the packaging is the product, and it washes away.
ON CAMERA
the bottle, in other people's hands.
stories
700 reviews
from the first 1,000+ people who used it. 24 wrote more than stars.
24 people, their words, unchanged.
I thought it would melt in the shower
Honestly, I thought the bottle would disappear way too fast. It didn't. I used the shampoo normally and the soap bottle lasted until I was basically done with the shampoo. Such a clever idea.
Emily
They actually ran out together
I was curious to see if this would really work. The shampoo ran out and the soap bottle was basically gone at the same time. No empty plastic bottle left. Pretty satisfying.
Megan
Love it
Love it. The shampoo feels great and I love not having another plastic bottle in my shower.
Sarah
So good
Really nice shampoo. Lathers well, smells great and leaves my hair feeling clean without feeling dry. And the bottle being soap is just genius.
Ashley
Didn't expect this
I bought it because the concept looked cool, but I actually really like the shampoo. It feels like a normal liquid shampoo, which was important to me.
Lauren
The bottle surprised me
I thought the soap bottle would get soft and fall apart in a few showers. It really doesn't. It wears down slowly and mine lasted until the shampoo was almost finished.
Jessica
STRAIGHT ANSWERS
the questions you're already asking
no. the shell is designed to wear down with the shampoo inside.
it wears from friction when you use it, not from sitting in water.
Left on a draining dish between washes it keeps its shape until the shampoo inside is gone.
emily thought it would melt too, her review is above.
