Marble
Liquid shampoo in a soap shell
The same shampoo you already use. Just without the plastic bottle.
“the bottle itself is actually quite striking”
200 ml shampoo · 200 g shell · about 50 washes
FORMULA
SCENT
the scent is the soap. the shampoo inside smells of what it's made of.
QUANTITY
ships by september 30 in the US, october 15 worldwide
free shipping on 2+ bottlesused by 1,000+ peoplereturns·shipping rates by country
Secure checkout by Shopify.
IN THE BOX
- Curls shampoo ×1vanilla milk
curls is made for curls and coils. not yours?
made by a chemist with 20+ years at one of the biggest beauty companies in the world.
your bathroom
you chose everything in here except this
the tiles took a month to pick. the tap took longer. the bottle came from whatever was half price that week.
chosen by a supermarket
chosen by you
drag to compare
plastic bottle
sapone
what you get
shampoo
shampoo, and the soap around it
what it is made of
plastic
soap
how it feels
plastic
cool stone
what it smells like
plastic
coconut milk and vanilla
what is left at the end
a bottle
nothing
you are not giving up your shampoo. same liquid, poured the same way - only the bottle changes.
THE CLEANSER
Sodium cocoyl isethionate
made from coconut fatty acids. Aveda uses the same one instead of sulfates.
IN THE CURLS FORMULA
- flaxseed
- quinoa proteina hydrolysed plant protein
- guarguar gum, made cationic. hair's surface is negatively charged.
- glycerina humectant, which means it holds water. the most used moisturising ingredient in cosmetics.
most shampoos are more alkaline than your hair. in one study, 62 of every 100 tested were above 5.5. above that, the surface of the hair roughens and strands catch on each other. this one is 5.0 to 5.2.
NOTHING ELSE
- sulfates
- parabens
- silicones
- microplastics
- plastic
full ingredient list
THE SHAMPOO INSIDE · Curls
Aqua, Sodium Cocoyl Glutamate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Glycerin, Panthenol, Coco-Glucoside, Guar Hydroxypropyltrimonium Chloride, Sclerotium Gum, Sodium Benzoate, Hydrolyzed Quinoa, Coco-Caprylate/Caprate, Potassium Sorbate, Citric Acid, Linum Usitatissimum Seed Extract, Phytic Acid
THE SOAP SHELL · vanilla milk
Sodium Cocoyl Isethionate, Stearic Acid, Tapioca Starch, Cetearyl Alcohol, Aqua, Butyrospermum Parkii (Shea) Butter, Stearyl Alcohol, Kaolin, Sodium Isethionate, Glycerin, Sodium Lactate, Parfum, Lactic Acid, Tocopherol, Sodium Phytate
how it works
1 · POUR IT OUT
Tip the shell over your hand. What comes out is ordinary liquid shampoo — there is nothing to work into a lather first and nothing to get used to.
2 · WASH YOUR HAIR
Exactly as you always have. The shell goes back on the shelf between washes, still full.
3 · THEN WASH WITH THE SHELL
When the shampoo is gone the shell is a bar of body soap. Leave it somewhere it can drain — it wears down only where water hits it.
THE SCENT
how it smells
creamy, warm and familiar
coconut milk · vanilla pod
Sweet, but not dessert. It lingers a little after the shower and then lets go.
the scent is the soap. the shampoo inside smells of what it's made of.
HOW IT FEELS
A dense, creamy lather from a solid marble shell. Hair first, then the bottle becomes your body soap. 200 ml · a full bottle of shampoo, plus the soap it comes in, about 50 washes at 4 ml. Shell and shampoo are designed to run out together.
WHAT THEY SAID ABOUT IT
Really nice shampoo. Lathers well, smells great and leaves my hair feeling clean without feeling dry. And the bottle being soap is just genius.
Ashley
Why are we still throwing away shampoo bottles? This makes so much sense. Good shampoo, nice scent and nothing left to throw away afterwards.
Rachel
Really happy with this shampoo. It lathers nicely, smells good and my hair feels fresh after washing. Will definitely get another one.
Morgan
stories
700 reviews
from the first 1,000+ people who used it. 24 wrote more than stars.
I thought it would melt in the shower
Honestly, I thought the bottle would disappear way too fast. It didn't. I used the shampoo normally and the soap bottle lasted until I was basically done with the shampoo. Such a clever idea.
Emily
They actually ran out together
I was curious to see if this would really work. The shampoo ran out and the soap bottle was basically gone at the same time. No empty plastic bottle left. Pretty satisfying.
Megan
Love it
Love it. The shampoo feels great and I love not having another plastic bottle in my shower.
Sarah
So good
Really nice shampoo. Lathers well, smells great and leaves my hair feeling clean without feeling dry. And the bottle being soap is just genius.
Ashley
Didn't expect this
I bought it because the concept looked cool, but I actually really like the shampoo. It feels like a normal liquid shampoo, which was important to me.
Lauren
The bottle surprised me
I thought the soap bottle would get soft and fall apart in a few showers. It really doesn't. It wears down slowly and mine lasted until the shampoo was almost finished.
Jessica
i took sapone to shark tank at 17. walked out with a deal.
paul, founder
